THINGS WE THINK ARE INTERESTING


green luxury.

green luxury.

This building has the air-purifying power of 500 trees.

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cgi sushi.

cgi sushi.

POP417 works exclusively in the world of CGI so when we see stunning CGI art or an ad campaign that is effective, powerful and CGI we get a little excited. Ok, a lot excited. When we came across Watch Out Agency's Instagram page and saw the new campaign for Miyabi knives there was definitely some geeking out going on. Simple. Effective. Beautiful. What a great way to sell Japanese knives! The textures look realistic with a great use of a specular map to really show off the diamond-like cuts of the food. And after closer inspection, we noticed the style in...

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pixel lunch.

pixel lunch.

The surreal imagery of Yuni Yoshida.

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