POP417 works exclusively in the world of CGI so when we see stunning CGI art or an ad campaign that is effective, powerful and CGI we get a little excited. Ok, a lot excited. When we came across Watch Out Agency's Instagram page and saw the new campaign for Miyabi knives there was definitely some geeking out going on.
Simple. Effective. Beautiful. What a great way to sell Japanese knives! The textures look realistic with a great use of a specular map to really show off the diamond-like cuts of the food. And after closer inspection, we noticed the style in which the salmon, cucumber and cheese is cut is determined by the style of knife placed in the lower right-hand corner. Brilliant!
Wouldn't mind seeing some of this food in our kitchen someday ; )