THINGS WE THINK ARE INTERESTING

cgi sushi.

cgi sushi.

POP417 works exclusively in the world of CGI so when we see stunning CGI art or an ad campaign that is effective, powerful and CGI we get a little excited. Ok, a lot excited. When we came across Watch Out Agency's Instagram page and saw the new campaign for Miyabi knives there was definitely some geeking out going on. Simple. Effective. Beautiful. What a great way to sell Japanese knives! The textures look realistic with a great use of a specular map to really show off the diamond-like cuts of the food. And after closer inspection, we noticed the style in...

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pixel lunch.

pixel lunch.

The surreal imagery of Yuni Yoshida.

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quote of the week.

quote of the week.

A little quote from POP417 to start your week : )

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3D renderings of houses drawn by kids.

3D renderings of houses drawn by kids.

HOUSES DRAWN BY KIDS ARE fun, for sure: spiky triangular roofs, puffy clouds billowing out of massive chimneys, windows askew, with a giant smiling sun looking down. But they also reflect what a child thinks of as a home and how they see the world they’re inheriting. So let’s take them seriously for a moment. What would these fantastical designs look like translated into professional-looking architectural renderings? Below is a selection of drawings that British children—aged between four and 12—came up with when asked to draw the “home of the future.” And under each one is a 3-D model of...

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